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[:zh]As 2014 marked the 20th anniversary of the opening of Banyan Tree Phuket, the first ever Banyan Tree resort, we looked back at our journey thus far.
From a personal value shared by us at the inception of the brand and our single resort in 1994, our core founding value of sustainability has progressed over the past two decades:
Beyond numbers, our goal has always been to create a magical experience for our guests. The outpouring of support for our sustainability efforts from past and present guests shared via social media during our 20th anniversary celebrations answered a question we were repeatedly asked during the process of our initial public offering some nine years ago- “Will Banyan Tree continue its sustainability efforts as a publicly listed company?” Yes, sustainability will remain core to our business; it must as it is demanded by our guests, our associates, our business partners, and we demand it of ourselves.
Yours Sincerely,
Mr Ho Kwon Ping
Executive Chairman, Banyan Tree Holdings Limited